Write best ads for PPC advertising
Hi,
Your PPC ads need to have keywords in the adcopy. Keywords should be search terms your customers might use to search for “stuff” in the search engine. Your ad will not look appealing and will nont invite many clicks if you keywords are missing. Your ads need to be descriptive. The product has to be clearly identifiable or your customers will be disappointed not finding what they were really looking for. You will be disappointed because you are wasting money on clicks that will not convert. Tricking people into a certain impression of what is behind the ad will not work well for you and cost you money.
Make sure people know upfront that your (example) cool ringtones are not free. You do not want to scare them away with price or not knowing that the offer is low-priced and well worth the money. How to get all this combined into a small ad - that is the art of adcopy writing.
Here are some examples of some PPC ads (taken from Google.com):
Search Term: Cheap Web Hosting
One of the first results of ads returned on a Google search is:
Cheap Web Hosting
Check out Gate.com We Have Windows
Hosting-Test Drive Us For Free!
www.gate.com
The Good:
This ad has the actual search term as the subject or headline.
The Bad:
The remaining part of the ad does not really show if the customer can expect cheap web hosting. All they would see if an offer for a free test account, but is there maybe a big surprise in form of expensive prices waiting?
Search Term: Cheap Web Hosting
The following ad was in 3rd position on Google.com
Cheap Web Hosting $12.95/year
Free Domain, Free Email, Free Setup
250MB, Money Back Guarantee!
www.eWebGuru.com
Regards,
Gursimran.
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