Points to Consider when Choosing a Blogs Domain Name
Hi,
Having your own domain name is desirable for many bloggers for numerous reasons. For a start if you’re wanting to build credibility and a sense of professionalism around your blog a domain that reflects this can help. Similarly a carefully selected domain name has the ability to enhance the branding of a product, service, business or even person. Domain purchases give the added bonus of email addresses with the same domain (adding to both professionalism and branding) and can enhance your Search Engine Ranking.
Just as there are many factors to consider in choosing the name of a person there are many implications of choosing names for a website. What follows is a list of factors to keep in mind as you make the decision. Keep in mind that there are many theories about what is right and wrong in this area and that despite all the rules that people have there are some very successful sites that ignore them all! Also worth remembering is that personal taste comes into decisions like this - what’s a good name will mean different things to different people. With those disclaimers in mind - let’s take a look at a few areas to consider:
Goals and Objectives - I constantly come back to this point in most of my tips posts on a variety of aspects of blogging - but it’s so important to be thinking of the long term vision that you have for a blog when you’re making decisions like those about domain names.
What is the topic of the blog? - an obvious starting point - most blog names reflect their topic
What do you hope to achieve with your blog? - is it about having a hobby, is it about building your profile/expertise, is it about earning an income via ads, is it to support an existing business
What style will it be? - is it a blog with one or many authors? What length of posts will it have?
What tone and voice will it be written in? - Will it be conversational, newsy, rant-ish, humorous?
Who is the intended audience? - Are you wanting to appeal to professionals, young people, cool people, geeks?
You get the picture. Just like naming a business you need to consider overall strategy.
Thanks
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