Ecommerce Web Hosting

Hi,
Your PPC ads need to have keywords in the adcopy. Keywords should be search terms your customers might use to search for “stuff” in the search engine. Your ad will not look appealing and will nont invite many clicks if you keywords are missing. Your ads need to be descriptive. The product has to be clearly identifiable or your customers will be disappointed not finding what they were really looking for. You will be disappointed because you are wasting money on clicks that will not convert. Tricking people into a certain impression of what is behind the ad will not work well for you and cost you money.

Make sure people know upfront that your (example) cool ringtones are not free. You do not want to scare them away with price or not knowing that the offer is low-priced and well worth the money. How to get all this combined into a small ad - that is the art of adcopy writing.

Here are some examples of some PPC ads (taken from Google.com):

Search Term: Cheap Web Hosting

One of the first results of ads returned on a Google search is:

Cheap Web Hosting
Check out Gate.com We Have Windows
Hosting-Test Drive Us For Free!
www.gate.com

The Good:
This ad has the actual search term as the subject or headline.

The Bad:
The remaining part of the ad does not really show if the customer can expect cheap web hosting. All they would see if an offer for a free test account, but is there maybe a big surprise in form of expensive prices waiting?
Search Term: Cheap Web Hosting

The following ad was in 3rd position on Google.com

Cheap Web Hosting $12.95/year
Free Domain, Free Email, Free Setup
250MB, Money Back Guarantee!
www.eWebGuru.com

Regards,

Gursimran.

Hi,

Having your own domain name is desirable for many bloggers for numerous reasons. For a start if you’re wanting to build credibility and a sense of professionalism around your blog a domain that reflects this can help. Similarly a carefully selected domain name has the ability to enhance the branding of a product, service, business or even person. Domain purchases give the added bonus of email addresses with the same domain (adding to both professionalism and branding) and can enhance your Search Engine Ranking.

Just as there are many factors to consider in choosing the name of a person there are many implications of choosing names for a website. What follows is a list of factors to keep in mind as you make the decision. Keep in mind that there are many theories about what is right and wrong in this area and that despite all the rules that people have there are some very successful sites that ignore them all! Also worth remembering is that personal taste comes into decisions like this - what’s a good name will mean different things to different people. With those disclaimers in mind - let’s take a look at a few areas to consider:

Goals and Objectives - I constantly come back to this point in most of my tips posts on a variety of aspects of blogging - but it’s so important to be thinking of the long term vision that you have for a blog when you’re making decisions like those about domain names.
What is the topic of the blog? - an obvious starting point - most blog names reflect their topic
What do you hope to achieve with your blog? - is it about having a hobby, is it about building your profile/expertise, is it about earning an income via ads, is it to support an existing business
What style will it be? - is it a blog with one or many authors? What length of posts will it have?
What tone and voice will it be written in? - Will it be conversational, newsy, rant-ish, humorous?
Who is the intended audience? - Are you wanting to appeal to professionals, young people, cool people, geeks?

You get the picture. Just like naming a business you need to consider overall strategy.

Thanks

Hello

This article is to help readers get a good picture of Google Checkout and use it as an alternative for merchant processing for their online shops, and so on. Hope everyone enjoys this article! Google Checkout

Google checkout is basically a third party merchant account provider like others paypal, 2checkout an online payment processing service, its not a payment gateways or MSP. To get Google checkout merchant account you must have a US address with a US Bank account in addition to a social security number and a Credit card or Federal Tax ID/ EIN, currently a non-US based merchant can not use their service. Looking more on this checkout system- there is no monthly setup or gateway fees are currently being charged from Google checkout merchants, they charge with a standard charge of 2.0% of the sales amount plus $ 0.20 per transaction. However there are few disadvantages of this payment system, as Google Checkout merchants can sell only tangible goods not any intangible products/services if they are not certified as a 501c3 tax-exempt organization, and the payments are billed only in US dollar not any other currency currently.

Google checkout has proprietary built Fraud Screening and detection system that protect their merchant from chargebacks, however if a chargeback is reasonable the merchant has to refund full amount with $10. However it is good that if you are Google Adword advertiser you can get some of the benefit by using their payment system such as for every $1 spent on Adword each month they will be able to process $10 in sales the subsequent month for free. Most current news referred to google official blog,they have launched a new referral channel for their Google AdSense publishers that will allow their publishers to refer buyers to Google Checkout and earn revenue”.

For integration you can integrate Google checkout through Buy Now buttons, Off-the-shelf shopping cart or through their Custom-built shopping cart all these integration need some technical knowledge. During launching of Google checkout it was rumored that it is an alternate option of paypal, but this is not a fact, Google checkout has to go long way to compete with paypal.

Google Checkout is also compatible with eWebGuru and can be integrated easily into many popular shopping cart systems from OsCommerce to CubeCart.

Thanks.