Ecommerce Web Hosting

Each minute of each day, there are literally thousands upon thousands of spam email messages flooding inboxes the world over. Some of that email even goes out from what appears to be your very own email address! Where on earth do spammers get your email address? There are various ways - some are legitimate, and most are not.
Typically, spammers will “harvest” email addresses from legitimate web sites, such as USENET groups, chat rooms, message boards, AOL profile pages and special interest group postings. These are sites you have visited and requested more information from, or corporate sites where you may have placed an order.

The spammers collect these addresses using automated programs called spambots. Spambots are designed to harvest the email addresses from these web sites. They scan every page on the site, collecting any text containing the symbol “@” they find. The email addresses they collect are compiled into a database, loaded into a bulk-emailing program and out goes the spam. Often, these harvested email addresses are also sold to other spammers ; once you email address makes it to a spammer’s mailing list, it will make it onto their fellow spammer’s lists.

Some websites require you to register before you can place an order or access certain parts of the site. Not all these websites will be as protective of your email address as you may wish. Newsgroups are particularly notorious for exposing their users’ email addresses to the spam gatherers. Most newsgroups do not take a great deal of care to hide the email of their users, and each and every email member email address is exposed and up for grabs by spammers. Some of the wbsites that aask you to register may also sell to spammers.

Another method commonly used by the spammers is to target a domain. They simply guess or make up every possible variation of email address based on the domain name, for example @yourDomain.com . They create a mailing list of these addresses and then spam them. Corporate emails are especially vulnerable, as their emails have a distinct format such as @BusinessName.com.

While most of the spam will bounce, it really does not bother the spammers because they can and do send out millions of this type of junk mail a day. A small proportion of the emails will actually be legitimate and will receive the spam - that is good enough for the spammer. This method of gathering email addresses is called a brute force spam attack.

One way to defend against this is to make it more difficult for the spider to harvest your email. When you place your email address on a web site, remove the @ symbol and replace it with the word “at.” This makes it far more difficult for the spam harvester to gather your address, because it cannot be gathered mechanically; it can only by read by a human who is actually reading the site. Alternatively, you should display your email address as an image rather than as text.

Technorati Tags: Spammer, Spam, email address

Hi,
Your PPC ads need to have keywords in the adcopy. Keywords should be search terms your customers might use to search for “stuff” in the search engine. Your ad will not look appealing and will nont invite many clicks if you keywords are missing. Your ads need to be descriptive. The product has to be clearly identifiable or your customers will be disappointed not finding what they were really looking for. You will be disappointed because you are wasting money on clicks that will not convert. Tricking people into a certain impression of what is behind the ad will not work well for you and cost you money.

Make sure people know upfront that your (example) cool ringtones are not free. You do not want to scare them away with price or not knowing that the offer is low-priced and well worth the money. How to get all this combined into a small ad - that is the art of adcopy writing.

Here are some examples of some PPC ads (taken from Google.com):

Search Term: Cheap Web Hosting

One of the first results of ads returned on a Google search is:

Cheap Web Hosting
Check out Gate.com We Have Windows
Hosting-Test Drive Us For Free!
www.gate.com

The Good:
This ad has the actual search term as the subject or headline.

The Bad:
The remaining part of the ad does not really show if the customer can expect cheap web hosting. All they would see if an offer for a free test account, but is there maybe a big surprise in form of expensive prices waiting?
Search Term: Cheap Web Hosting

The following ad was in 3rd position on Google.com

Cheap Web Hosting $12.95/year
Free Domain, Free Email, Free Setup
250MB, Money Back Guarantee!
www.eWebGuru.com

Regards,

Gursimran.

Hi,

Having your own domain name is desirable for many bloggers for numerous reasons. For a start if you’re wanting to build credibility and a sense of professionalism around your blog a domain that reflects this can help. Similarly a carefully selected domain name has the ability to enhance the branding of a product, service, business or even person. Domain purchases give the added bonus of email addresses with the same domain (adding to both professionalism and branding) and can enhance your Search Engine Ranking.

Just as there are many factors to consider in choosing the name of a person there are many implications of choosing names for a website. What follows is a list of factors to keep in mind as you make the decision. Keep in mind that there are many theories about what is right and wrong in this area and that despite all the rules that people have there are some very successful sites that ignore them all! Also worth remembering is that personal taste comes into decisions like this - what’s a good name will mean different things to different people. With those disclaimers in mind - let’s take a look at a few areas to consider:

Goals and Objectives - I constantly come back to this point in most of my tips posts on a variety of aspects of blogging - but it’s so important to be thinking of the long term vision that you have for a blog when you’re making decisions like those about domain names.
What is the topic of the blog? - an obvious starting point - most blog names reflect their topic
What do you hope to achieve with your blog? - is it about having a hobby, is it about building your profile/expertise, is it about earning an income via ads, is it to support an existing business
What style will it be? - is it a blog with one or many authors? What length of posts will it have?
What tone and voice will it be written in? - Will it be conversational, newsy, rant-ish, humorous?
Who is the intended audience? - Are you wanting to appeal to professionals, young people, cool people, geeks?

You get the picture. Just like naming a business you need to consider overall strategy.

Thanks